What I’m Reading September 2016

I randomly started receiving Fortune at the beginning of the summer, and I’m not really sure why, because I didn’t subscribe.  I think it may be a perk of the business honor society I was invited to join last spring.  Regardless of how it began, I’ve found I enjoy reading about the featured businesses, and it’s definitely good for getting my head in the game as I’m about to graduate.

 

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

This is the textbook for the Marketing and PR class I’m taking, and I can already tell it’s something I would’ve picked up on my own.  First off, it’s written like a blog, so it’s easy and interesting to read.  Second, the ideas can be applied to all areas of life, not just to business websites.  The main point is that content rich websites invite the most customers to a business because that proves the company to be a reliable resource, and that makes so much sense to me.  This can be applied to personal blogs, small business plans, and even stuff like making friends.  If you can relate to whoever it is you want to interact with and be valuable to them, all sorts of natural partnerships follow.

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This is the second book I’ve downloaded from NetGalley for review.  I’m slowly making my way through it — so slowly, in fact, that I think I put it in my “what I’m reading” post for summer.  Once I get into it, it’s actually very interesting, but I’ll save my final verdict for the review, which I hope to post before the end of September!

 

 

81779I don’t know if I can actually count this since I haven’t started it yet.  But I have to read it for Euro Civ, so it’s here on the list.  I am not excited about this book.  I took a philosophy class for humanities credit sophomore year and hated it.  I understand the importance of philosophers, and I know that we owe a lot of how we view the world today to Greek philosophers like Plato.  But honestly, it’s horrible to study.  I think philosophy is better learned on one’s own; it’s something you can glean from life and develop even if you don’t realize it’s happening.  However, professors still think it’s relevant, apparently, so here I am.

I’m also reading blogs, of course — sometimes it’s the only pleasure reading I get to do during school, which is one of the reasons I love them so much.  Here are a few of my current favorites:

Cover photos from Goodreads, Fortune photo from Fortune.com

 

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